MEDIA

Denise Archer, media director
As our media director, Denise scrutinizes every outdoor location, every television buy and every print ad for its ability to connect to a target audience. Because the best message in the world won't have any impact at all if no one sees it.

Outside of work, when she's not computing GRPs, Denise enjoys auto racing and being outdoors, especially in the form of leisurely evening strolls with her hubby and daughter.

---

Kerry Burcar, media planner/buyer
Determination fuels Kerry's efforts to find effective media solutions for our clients. For her, effective media planning is equal parts analysis and detective work. Because it all begins by reaching the consumer where they live.

Outside of the office, Kerry enjoys bird hunting, home improvement projects and reading lots of magazines.