HT Klatzky & Associates - The Agency: News from the Redstone

H.T. Klatzky & Associates Wins ADDY Award’s Best of Show

Best of Show Winners

DULUTH, MN—H.T. Klatzky & Associates made another strong showing at this year’s Lake Superior Advertising Federation (LSAF) ADDY Awards taking home the night’s top, Best of Show, honor for the fifth year in a row. The agency was also awarded five LSAF prestigious Judge’s Row Awards and took home 33 awards in 44 categories.

HTK was awarded Best of Show for SMDC Health System’s Quality Television commercial.The 60-second commercial shared the inspiring story of Eric Hoffman, a young cancer survivor treated at the Duluth Clinic Cancer Center.

“We’re very proud of our entire staff,” said Marsha Hystead, senior vice president and creative director. “Our clients allow us to do great work for them. Ultimately, they deserve the credit.”

Five Judge’s Row Awards were presented to the agency for:

BEST OF SHOW/JUDGES’ ROW AWARD SMDC Health System Quality Eric Television

JUDGES’ ROW AWARD Visit Duluth Summer Outdoor Lunch Meeting

JUDGES’ ROW AWARD SMDC Health System Cancer Alane Newspaper

JUDGES’ ROW AWARD, Spirit Mountain Web Site Flash Element for Kids

JUDGES’ ROW AWARD Miller-Dwan Foundation Miller-Dwan ArtCetera Invitation Illustration

The ADDY Awards recognize creative excellence and the very best in advertising. They are the only creative awards administered by the advertising industry for the industry. Best of Show, Judge’s Row and Gold Award winners from the LSAF competition will go on to district and national competitions held later this year.

H.T. Klatzky & Associates, northern Minnesota and northern Wisconsin’s largest advertising and public relations agency, was founded in 1975. The agency specializes in healthcare, financial, tourism, utility, manufacturing and nonprofit marketing communications. Offices are located in Duluth at 1511 E. Superior Street in the Redstone, a landmark built in 1892, and in Rhinelander, Wisconsin at 6581 State Highway 17 North.

H.T. Klatzky & Associates Continues to Grow

Duluth, MN—H.T. Klatzky & Associates, northern Minnesota and northern Wisconsin’s largest advertising and public relations agency, continues to grow. Howard Klatzky, president, recently announced the return of Sara Beal to the agency’s staff.

Beal began her career at HTK in the early 80s and joins the agency today as its new assistant account manager. Beal’s responsibilities as assistant account manager will include supporting the agency’s account management team, conducting research, monitoring client budgets, helping coordinate events and assisting with public relations activities.

“We’re excited to have Sara back with us,” said Klatzky. “Her knowledge and organizational skills, coupled with her enthusiasm, will enable the entire agency to be more efficient—and successful.”

Beal has worked for Pro-Print, been self-employed and worked in a variety of capacities for Beal Building Services, Sears Dealer Store-International Falls, Texas Marker LLC, and Younkers.

H.T. Klatzky & Associates was founded in 1975. Offices are located in Duluth at 1511 E. Superior Street in the Redstone, a landmark built in 1892, and in Rhinelander at 6581 State Highway 17 North.

H.T. Klatzky & Associates Announces Acquisition of Wisconsin Advertising Agency

DULUTH, MN — H.T. Klatzky & Associates, northern Minnesota’s largest advertising and marketing communications agency, recently acquired Schiek & Widule, Inc., an advertising agency located in Rhinelander, Wisconsin.

“We’re excited about the possibilities this new chapter will bring our company and clients,” said Howard Klatzky. “Acquiring Schiek & Widule will allow us to expand our services and capabilities while continuing to provide our clients with the strategic communications and excellent service that have been a 31-year tradition here at HTK.”

The HTK office in Rhinelander will remain open and become a service office headed by Alison Schiek, co-founder of Schiek & Widule, now an HTK vice president and account manager.

According to Schiek, “Our clients are in great hands with this partnership. HTK has been providing exceptional communications and marketing strategies to clients similar to ours—the expertise they bring will complement what we have already provided for our clients.”

HTK specializes in healthcare, financial, tourism, utility and nonprofit marketing communications. Schiek & Widule’s marketing specialties include healthcare and manufacturing.

H.T. Klatzky & Associates was founded in 1975. Offices are located in Duluth at 1511 E. Superior Street in the Redstone, a landmark built in 1892, and in Rhinelander at 6581 State Highway 17 North.

H.T. Klatzky & Associates Receives National Recognition for Excellence in Medical Marketing

Duluth, MN—H.T. Klatzky & Associates, northern Minnesota’s largest advertising and marketing communications firm was recently awarded three Aster Awards for excellence in medical marketing. The Aster Awards provide national-level recognition for healthcare organizations and advertising agencies that excel in medical marketing. Entries are judged on creativity, layout and design, typography, production, knowledge transfer and overall quality.

HTK was awarded a Gold Aster Award for Miller-Dwan Foundation’s 2004 annual report titled “Metamorphosis.” The report featured stories of grants made by the Foundation, and donations made to the Foundation, that inspired healthy change in the people of the northern Minnesota region. Another Gold Aster Award was given to HTK for Miller-Dwan Foundation’s 2005 employee campaign. The campaign consisted of a brochure and poster entitled “Care Giving” that celebrated the contributions of employees, volunteers and physicians at Miller-Dwan Medical Center in Duluth. A Silver Aster Award was presented to HTK for a corporate folder created for Essentia Health Consulting that functioned as a background information piece as well as a place to house cover letters, newsletters and consulting packets.

H.T. Klatzky & Associates, founded in 1975, specializes in healthcare, financial, tourism, utility and nonprofit marketing communications. Offices are located at 1511 E. Superior Street in the Redstone, a Duluth landmark built in 1892.

H.T. Klatzky & Associates Wins Six National Healthcare Advertising Awards

DULUTH, MN—H.T. Klatzky & Associates, northern Minnesota’s largest advertising and marketing communications firm, has received six national Healthcare Advertising Awards at the Twenty-Third Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report.

Healthcare Marketing Report’s Healthcare Advertising Awards is a national competition and is one of the oldest, largest and most prestigious advertising awards competitions. A record 3,900 entries from every state in the country and several foreign countries were submitted in this year’s competition. HTK received two gold awards, one for Miller-Dwan Foundation’s annual report and one for a urology campaign for SMDC Health System. HTK also received a bronze award for an employee mailing campaign for Spokane, Washington’s Empire Health Services, and three merit awards for Empire Health Services’ employee campaign, cardiac newspaper ad and new logo family.

Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers and consultants, advertising creative directors and professionals, marketing professors and the editorial board of Healthcare Marketing Report.

HTK ANNOUNCES STAFF PROMOTIONS

H.T. Klatzky & Associates has promoted three members of its staff. Diane Tobin and Mike Scholtz have each been named associate creative director and Joe Gunderson has been named senior art director.

Tobin began her career at H.T. Klatzky & Associates as a graphic designer right out of college. She held that position for 3 years before moving to the Iron Range for a decade to pursue other opportunities. Six years ago, she returned to H.T. Klatzky & Associates to work as an art director. She graduated from the University of Minnesota Duluth where she received a bachelor of fine arts degree with an emphasis in graphic design.

Mike Scholtz is the agency's new associate creative director. Scholtz was most recently a senior writer at H.T. Klatzky & Associates. His extensive background includes stints as a freelance writer, a documentary filmmaker and an English teacher in Japan. He is also cofounder of the Free Range Film Festival, a showcase for independent film held annually in Wrenshall, Minnesota.

Gunderson interned at H.T. Klatzky while he attended the University of Minnesota Duluth. After graduation, he was hired as a graphic designer, a position he held for a year. Prior to being promoted to senior art director, Gunderson had been an art director at the agency for two years. He graduated from UMD with a bachelor of fine arts degree with an emphasis in graphic design.

30 years of shared successes

Sure, it’s about helping clients grow, and, of course, it’s about helping the agency grow right along with them. But it’s about more than that too. It’s about giving the whole community a boost.

It’s been over 30 years since Howard Klatzky started H.T. Klatzky & Associates, working with a handful of retail clients from a small office in Duluth’s West End. It has since grown to become the largest advertising agency in Duluth and the region, with a client roster of 25 businesses and organizations in healthcare, tourism, finance, retail, education and more.

And as the agency has expanded, so has its commitment to pro bono work.

“It’s important for us to give back to the community,” said agency president Howard Klatzky. “And not only because of the opportunities I’ve found here. It’s amazing to see how one small act of generosity can pay off in the lives of others.”

In 2003, the agency worked in conjunction with the Duluth Superior Area Community Foundation to promote civility in the Twin Ports. Entitled Speak Your Peace, the project was designed to encourage local citizens to communicate in a more respectful and effective way, therefore increasing participation in civic activities.

The campaign promoted nine simple tools for practicing civility: Pay Attention, Listen, Be Inclusive, Don’t Gossip, Show Respect, Be Agreeable, Apologize, Give Constructive Criticism and Take Responsibility.

Speak Your Peace was the agency’s largest pro bono campaign ever, and included logo design, all identity materials, television, outdoor, radio, newspaper, public relations, a video and a kickoff event. As a result, several government entities, including the Duluth and Superior City Councils, the school boards for the Duluth and Superior school districts, the St Louis County Board of Commissioners and the Douglas County Board of Supervisors, passed resolutions supporting the project and pledging to do their parts in contributing to civility.

Another project that stands out came to HTK in the early 1980s, a time when Duluth was on the decline. Jobs, and people, were leaving in proverbial droves, and a general feeling of malaise hung over the city.

In order to inspire optimism and promote positive changes, HTK worked with the Duluth First Banks, in cooperation with the city, to develop a campaign entitled “We’re Duluth and Proud of It.” Advertising and promotional materials, particularly bumper stickers emblazoned with that slogan, were soon spotted everywhere.

“Negative perceptions and attitudes can be tough to overcome,” said Klatzky. “Both of these campaigns took them on. It was a good feeling.”

And the agency’s good works haven’t stopped outside the Redstone’s walls.

“I’m also proud of our great staff members, many of whom choose to volunteer for some terrific causes on their own,” said Klatzky. “We’ve got a great group—including several board members, past and present board presidents and even a campaign strategist or two.”

Other nonprofit groups that have benefited from HTK’s generosity include:

The Miller-Dwan Foundation, a public charity committed to improving healthcare services, supporting healthcare education and advancing treatment through research.
United Way of Greater Duluth, a national agency which supports community-based human services organizations.
Empty Bowl, a fundraiser for Second Harvest Northern Lakes Food Bank.
Life House, a shelter and resource center for homeless and at-risk teens.
The Salvation Army, a group that provides social services and spiritual ministry to those in need.
Twin Ports Tourism Alliance, a community tourism promotion group.
The American Heart Association, an organization that promotes heart health through education and advocacy.
Junior Achievement, an economic education program for students from elementary school to high school.
Twin Ports Youth & Tobacco Coalition, an education and advocacy group.
Community Action Duluth, a group aiming to eradicate poverty by encouraging affordable housing and eliminating racism and discrimination.
Grandma’s Marathon, one of the nation’s largest marathons.
Greater Downtown Council, a private nonprofit group dedicated to establishing a strong, vibrant downtown Duluth.
Birthright, an organization which provides education and counseling for young, single mothers.
Glensheen, the Historic Congdon Estate.
Twin Ports Healthy Lifestyles Coalition, an organization promoting healthy habits.
Duluth Air Show, an educational and fun event for families featuring planes of all shapes and sizes.
Churches United in Ministry (CHUM), an organization which provides food, clothing and shelter to those in need.
Duluth Economic Summit, an event attended by 500 business leaders with a stake in the future of the city.
Mars Lake View Arena, a public ice arena and home ice for three area school hockey teams.
Athletic Facilities Progress Committee, a community group dedicated to improving sporting opportunities for young people.
Local Initiatives Support Corporation, a grassroots community group working to revitalize urban and rural neighborhoods.
Duluth Bethel, a substance abuse treatment center for long-term rehabilitation.
Duluth Boys and Girls Club, a nonprofit organization that provides young people with a place for positive social interaction and self-esteem building activities.
Great Lakes Aquarium, an interactive, educational facility featuring exotic and freshwater marine life.
Lake Superior Advertising Federation, a professional association formed to advance the standards of advertising, and to promote a better understanding of the business.
Lake Superior Marine Museum, a facility featuring marine artifacts and offering programs about Lake Superior to the public.
Nature Conservatory, an environmental preservation organization.
USA Tennis Free-for-All, a free event designed to get people to try the sport.
Duluth Rotary Club, an organization of business and professional leaders that work for the betterment of the community.

Klatzky said that the agency’s commitment to pro bono work is stronger than ever, and hopes that the list of beneficiaries will continue to grow.

“As long as there is an HTK, we will be doing pro bono work,” he said.

WE’RE TOPPIN’ OFF ANOTHER BIG PROJECT

turret This summer, the slate tile roof that has protected the historic Oliver G. Traphagen Home, the Redstone, for over 100 years had to come off. Duluth’s lake winds, record-breaking snows, sub-zero temps and blazing sun (yes, we do get that sometimes) finally took their toll on the old roof.

Happily, a new roof containing environmentally friendly recycled materials is being installed by ATK Enterprises, Inc., a commercial roofing and construction firm. Andler Klatzky, president of ATK, (and son of H.T. Klatzky president and founder, Howard) carefully chose the slate-look tiles to match the building’s original tiles. roof “Maintaining the historic integrity of the building was the most important piece of this project,” said Klatzky. “A new roof was needed, but we didn’t want to use anything that might compromise the historic value of the Redstone.” The big project is on schedule (as are all of our big projects) and will soon be completed.

Designed by renowned architect Oliver G. Traphagen and built in 1892, the Redstone has been on the National Register for Historic Places since 1974. From 1897 to 1908, the Redstone served as home to mining tycoon Chester Congdon and his family while they awaited the construction of Glensheen mansion. It has been the home of H.T. Klatzky & Associates since 1987.