The Way We Think

• Healthcare Marketing Blog
• Creative Blog
• Newsletter
• Healthcare Roundup
• Podcasts

Is It Time for a Rebranding Campaign?

There are definetly signs to look for in determining if your organization should invest in a new brand strategy. The term rebranding is accurate; your organization already has a brand. It may not reflect what your organization is or wants to be. It may not differentiate you from your competition. Or, it could just be something that has "evolved" from the amalgamation of all the things patients, physicians, the competition and your employees choose to say about you.

Concrete indications of the need to rebrand can include:

• Low patient satisfaction scores.
• Losing market share.
• Consumers choosing to receive care from other providers when you have a demonstrably better clinical program.

Before you begin the process:

Ensure that you and your senior leaders are defining the term "rebranding" in the same way. While you may be envisioning an entire review of what your organization represents and whether or not it fits the business strategy, your senior leadership could be thinking just a new logo and business cards.