When UW-Superior contacted us, its chancellor had two goals in mind: 1) Increase the number of students applying and enrolling; and 2) Elevate the quality of students who were applying.

After researching private colleges throughout Wisconsin and Minnesota, we determined that UW-Superior had similarities to those institutions in the areas most important to students—and UW-Superior’s tuition was 80 percent lower. We positioned the University as “Everything you’d expect from a private college. Except the tuition.” After just one phase of the campaign, applications increased by 18 percent. Admissions rose by 16 percent, and transfers were up 6 percent. The University is also pleased with the caliber of students within those increases.

The campaign for UW-Superior won a Best of Show award at the Annual Admissions Advertising Awards out of a field of more than 2,000 entrants from throughout the U.S. Only 12 Best of Show awards were granted.